D. Bertrand Shore
Colour
The most decorative part of ‘Mad Men’ these days is Jessica Paré. I mean that both in the sense that she's lovely to look at, but also she’s the lady the programme clearly has the most lascivious interest in. Yes there’s Christina Hendricks and her bosom, and there's the trim figure of January Jones - but Jessica Paré is the actress most likely to strip down to her underwear, or a bikini, and have the camera linger licking its lens-like lips over her shapely form. Obviously the thing with having a young trophy wife is that she should be attractive and willing to show herself off, but it's not only Don who enjoys her, it's the show itself. In fact we’re all guilty, as she's put there on camera for the audience to ogle and – yes – we duly ogle. And as much as I love ‘Mad Men’, I can't help thinking that her character suffers a little through her being so decorative, as sometimes she's not there to add weight to a scene, she’s just there to appear in her bra and knickers.
I guess though the actress is used to it as earlier in her career she appeared in this strange portmanteau spin on the mythic legend of Pygmalion. In a role which must have sounded distinctly weird when her agent described it to her, she plays an ancient Greek statue in a fusty old museum, which actually comes to life when someone sees her and most desires and needs it. So older divorced businessman Elliot Gould gets to take her – her wearing only a slip of a dress – to an event in an art gallery, where he gets to show her (and her lovely, slim legs) off to his workmates who think he's more ancient than a dinosaur fart. Gould to be fair though doesn't require any more than a quick smack on the lips from his Greek goddess. Heather Graham though is a nervous bi-curious girl who has had her heart broken by too many men and needs some company. A girly afternoon of course becomes something hotter and heavier (Heather Graham is another highly objectified actress, with filmmakers seeming to adore pressing her against other girls); while finally Joseph Fiennes overacts horrendously as a mad theatre director who needs a night of sheer naked passion to unleash his genius.
This ridiculously over-qualified cast elevates it above what it really should be, which is of course porn. Indeed the audience most likely to gravitate towards this might be a tad disappointed, as when things do get steamy it’s all decidedly soft-core. Without a doubt though it’s a highly sexist film, and at the centre of this sexism is Jessica Paré – who is simply there to be ogled and lusted over through every frame. She’s literally a doll that comes to life, a perfectly carved pieced of marble which springs into existence when somebody is sad and needy enough to desire her soft and feminine touch. Once alive she can be dressed however the beholder wants, and then undressed on demand. In no way is she a real character, certainly not a real woman and, really, the whole thing is a tad depressing.
Of course it's seedy, of course it's objectifying – but is it really so massively different to Mad Men's approach to the actress?
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