D. Valentine Woolf
B&W
Here's a moody black & white melodrama that was no doubt on Matthew Weiner's radar when he created ‘Mad Men’ (although since he oddly claims that he hadn't read Richard Yates's superb ‘Revolutionary Road’ – which looks, feels and smells like a full drawn out blueprint [bathrooms, windows and all fixtures included] for ‘Mad Men’ – then perhaps it actually, and slightly incredibly, wasn't). It’s set in New York in the early 1960s, centring on a high-flying business executive in a power suit, played with charismatic authority by a born star performer. This is a character who drinks and smokes far too much across the course of the day, there’s office intrigue and drama, and even the possibility of romance with a younger member of staff. Except, the twist here is that this executive is played by the divine Ms Joan Crawford.
Clearly latching on to Ms Crawford’s role at Pepsi Cola (she had married an executive and did a hell of a lot of work for the second of America’s fizzy drinks companies, and at his death wound up on the board); we have on the back of her marketability in ‘Whatever happened to Baby Jane’, Ms Crawford in corporate America. There she is in a dark tailored suit staring down subordinates (and particularly insubordinates) when she finds herself Acting President, steering the company through a crisis after the beloved old President dies. The industry she works in is left deliberately vague, but even if it’s not advertising she does get to stride around like a proto feminist Don Draper exuding ruthless arrogance or delicate feminine charm, depending on the encounter. As Don is far luckier than her, because she also has to face blatant sexism in the workplace: snide voices plot against her, believing her to be just as a token women who has risen too far, or refer to her as “the secretary”, or say that her power has come through some undescribed (but no doubt salacious) incident.
Unfortunately beyond 'a woman in the boardroom, that’s a crazy, new idea!' the film doesn’t seem to have anywhere else to go. She’s Acting President for most of the film, but the main thrust of the story is her trying to find the right candidate to be full time President and at the end she does and it’s a man (albeit a very liberal, modern sort of man). So the film isn’t ready yet to accept a woman as full-time head of the boardroom. But more than that it strives to show how hard this corporate life is, but it also strives to show that it's especially hard on a woman, which kind of undermines its supposed ‘sexes are equal’ ethos. Still the pressure of proving herself means we get lots of great scenes of Joan in angry meetings, steely-eyed confrontations, and then – afterwards – her jaw wobbling when she's back in her own office supping a much needed tumbler of whisky. Jon Hamm’s Don Draper may be many things, but he rarely lets his jaw wobble – and certainly not as divinely as Joan’s does here.
With an aesthetic borrowed straight from ‘The Apartment’ (so much so you expect a cameo from Jack Lemmon, talking to his wife on the phone and still calling her “Miss Kubelik”) this is without a doubt a well-intentioned film, but one which hasn't really thought through its convictions enough to have courage in them.
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